Beyond the Numbers

Experience wellness like never before with MO – the innovative brand that offers a comprehensive approach to measuring and managing health. MO is not your average smart scale; it’s a lifestyle choice that encourages users to take control of their health and well-being.


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Brand Positioning, Brand Messaging, Brand Identity, Art Direction, Photography, Web Design, Iconography, Data Visualization

MBA collaborated with the MO team to create a unique brand identity that highlights the product’s features and benefits while inspiring users to focus on more than just the numbers. The brand strategy focused on identifying the target market and aligning the brand with their values, making MO the go-to choice for those who value holistic wellness.

At the core of MO’s philosophy is the belief that wellness is a continual process of mindfulness and deliberate choices, not just a one-time achievement. The brand identity motivates users to embrace this philosophy and offers guidance and support every step of the way.