Zylux Acoustic Corporation has long been known for its exceptional quality and unwavering commitment to forging strong partnerships with the biggest names in the audio industry. Despite this, the company has struggled to attract potential clients who opt for less expensive OEM/ODM partners, particularly the growing number of Chinese manufacturers.
To address this challenge, MBA teamed up with Zylux to create a powerful refresh of the brand that would showcase its unique strengths and set it apart from its competitors. The result was a complete overhaul of the brand’s identity, featuring a sleek new logo, a stunning visual system, and a fully revamped website and presentation materials that highlighted the unparalleled quality and craftsmanship that Zylux has to offer.
Zylux Acoustic Corporation
Brand Positioning, Brand Messaging, Brand Identity, Art direction, Photography, Web Design, Presentation Deck