Preserving the past, embracing the future

In the world of branding, changing a logo and brand identity can be a risky move, especially when the brand has a loyal and passionate fanbase. This was the challenge faced by MBA when working with Rogue, an esports team with a strong history and identity that was beloved by both fans and players in the esports community.

Despite the attachment that fans had to the current Rogue brand and logo, it became clear that the existing design was no longer fully aligned with the company’s goals and vision. MBA’s task was to create a refreshed logo variation that would not only represent the brand effectively but also resonate with its devoted followers.




Brand Positioning, Brand Identity, Art direction

MBA worked closely with Rogue’s executive team, players, and fans to gather feedback and insights about the brand’s values and strengths. This input, combined with in-depth research on the esports industry and its competitors, led MBA to develop a new logo design that captured the essence of Rogue’s brand while also meeting the practical needs of modern communication channels.

In the end, MBA successfully navigated the delicate balance between staying true to Rogue’s legacy while also ushering in a new era of growth and success for the brand. The refreshed logo and brand identity received praise and approval from both Rogue’s executive team and its dedicated fanbase, solidifying the brand’s position as a force to be reckoned with in the esports world.